A product studio in Pune’s eastern tech corridor
Designers, engineers and marketers working out of Kharadi, between EON IT Park and World Trade Center. We build websites, web apps and mobile apps for founders, family businesses and enterprise teams, then host them and help them grow.



Why the name
We started out sending email for local businesses, which is where “mailer” comes from. Clients kept asking for websites, then apps, then the servers to run them on. “Elastic” is how we build: layouts that fit any screen, and systems that grow with the business without a rewrite.
How we work
Small senior teams
The people in the first meeting are the people who design and build your product. No bait and switch.
Working software every two weeks
You get a staging link from the first sprint. Progress you can click is worth more than any status report.
Plain answers
If a feature will not pay for itself, we say so. If a cheaper tool does the job, we recommend it.
We stay after launch
We host, maintain and improve what we build, so the team that made it is the team that keeps it running.
Who you will work with
Every project gets a lead from each discipline it needs, and one person who owns your timeline.
Product design
Research, UX, UI and design systems in Figma.
Engineering
Web, mobile, backend and DevOps engineers who own features end to end.
Quality
Manual and automated testing on real devices, from budget Android phones to the latest iPhone.
Infrastructure
Hosting, domains, email and monitoring, run on our own servers.
Growth
SEO, email, ads and analytics for when the product is ready for customers.
We are hiring designers and engineers in Pune. See open roles
Come and see us in Kharadi
Kharadi, Pune 411014, Maharashtra. Monday to Saturday, 10am to 7pm IST. Visits by appointment, chai included.