Services / Growth marketing
Paid ads judged on cost per lead, not clicks
It is easy to spend lakhs on ads with little to show for it. Broad keywords matching irrelevant searches, campaigns optimised for clicks instead of enquiries, tracking that counts one lead twice, and landing pages never built for paid traffic. Most of this is invisible in a platform dashboard.
- Reply within one working day
- Fixed quote before work starts
- Team based in Kharadi, Pune
Why it matters
We manage Google Ads and Meta ads with one number in mind: what it costs you to win a qualified lead or a sale. We set up tracking properly first, build campaigns around buying intent, send lead quality from your CRM back to the platforms, and tell you plainly when a campaign is not worth the spend.
What you get
Conversion tracking setup
Google Tag Manager, GA4, Google Ads conversions, Meta Pixel and Conversions API configured and tested, so every form, call and purchase is counted once and correctly.
Google Ads campaigns
Search, Performance Max, Shopping and YouTube campaigns structured around intent, with negative keyword lists, ad copy testing and bid strategies matched to your goal.
Meta ads campaigns
Facebook and Instagram campaigns for leads, sales or click-to-WhatsApp, with audience strategy, creative testing and lead forms tuned for quality rather than volume.
Offline conversion feedback
Qualified leads and closed sales from your CRM sent back to Google and Meta, so the algorithms learn to find more people who actually buy.
Weekly optimisation and reporting
Search term reviews, budget shifts and creative refreshes every week, with a clear monthly report on spend, cost per lead, lead quality and revenue.
How we work
Audit and track
We review existing accounts and fix conversion tracking before spending a rupee more on new campaigns.
Build
We create campaigns, ad copy and audiences around your best-margin products or most valuable services.
Learn
We run controlled tests for the first few weeks to find which keywords, audiences and creatives work.
Scale
We move budget towards what converts profitably and cut what does not, reviewing results with you monthly.
What we aim for
- Cost per qualified lead or ROAS tracked against an agreed target
- Conversion tracking verified and accurate across every campaign
- Wasted spend on irrelevant searches reduced every month
- Lead quality scored with your sales team, not just counted
Tools we use
Questions people ask
Something else on your mind? Ask us directly.
Is the ad spend included in your fee?
No. Our fee covers strategy, setup and management. Ad spend is paid directly by you to Google and Meta from your own accounts, so you keep full ownership, see every rupee spent and retain all campaign history if we ever part ways.
What budget do we need to start?
It depends on your market and cost per click. For most local service businesses in Pune, ₹30,000 to ₹50,000 a month in ad spend is enough to learn what works. Competitive categories like real estate or education usually need more. We recommend a figure after the audit.
Google or Meta: which should we choose?
Google captures people already searching for what you offer, so it usually wins for urgent or high-intent services. Meta creates demand among people who were not searching yet, which suits products, launches and visual categories. Many clients use both, with budgets split by measured cost per lead.
Tell us about your google & Meta ads project
A few questions, two minutes. We reply within one working day with questions or a written quote.