Work / Real estate
A project microsite and CRM link that cut cost per site visit
We built a fast microsite for a new residential project, connected every lead straight into the sales CRM and ran Google and Meta campaigns optimised for site visits, not form fills.
- Client
- A residential real estate developer
- Location
- Wagholi, Pune
- Timeline
- 5 months
Results
- 38%
- lower cost per completed site visit
- 7 min
- median time to first sales call, down from over a day
- 22%
- of qualified leads went on to book a site visit
The challenge
The developer was launching a new residential tower in Wagholi and relied on portal listings and a general company website. Leads from ads and portals landed in different inboxes and spreadsheets, sales teams called some of them days later, and nobody could tell which campaigns produced actual site visits. Meta lead forms brought high volumes, but many numbers were invalid or belonged to people with no real interest in buying.
Built with
What we did
- Designed and built a single-project microsite in Astro with floor plans, pricing ranges, RERA details, location maps and a short enquiry form.
- Integrated the site, Meta lead forms and Google Ads leads with Zoho CRM, with instant WhatsApp acknowledgement and automatic assignment to sales staff.
- Restructured Google Search and Meta campaigns around buyer intent, with qualifying questions added to lead forms.
- Sent qualified leads and completed site visits from the CRM back to Google and Meta as offline conversions.
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