Work / D2C skincare
A faster Shopify store with UPI checkout and repeat-order flows
We rebuilt a growing skincare brand’s store on Shopify with a shorter UPI-first checkout, then added Klaviyo flows that brought first-time buyers back for a second order.
- Client
- An Ayurvedic skincare D2C brand
- Location
- Baner, Pune
- Timeline
- 4 months
Results
- 2.1s
- median mobile load time on product pages, down from 6.4s
- 27%
- of online revenue from automated email flows
- 18%
- fewer COD orders returned to origin
The challenge
The brand had outgrown a heavily customised WooCommerce site. Product pages took over six seconds to load on mobile, checkout ran across four steps, and UPI payments often failed or timed out. About a third of orders were cash on delivery, with a high return-to-origin rate. Email was a monthly newsletter to the full list, with no abandoned cart reminders and nothing to prompt customers when their products were due to run out.
Built with
What we did
- Migrated products, customers and three years of order history to Shopify, with redirects for every old URL to protect search traffic.
- Designed mobile-first product and collection pages with ingredient details, usage guides and reviews, and cut checkout to a single page.
- Set up Razorpay with UPI intent, cards and wallets, plus WhatsApp confirmation for COD orders and a small prepaid discount.
- Built Klaviyo welcome, abandoned cart, post-purchase and replenishment flows timed to each product’s typical usage period.
The new store simply works on a phone, which is where nearly all our customers are. The replenishment emails now bring back customers we used to lose after one order.
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